If you do not take action to prevent and reduce the cases of your brand being used inappropriately, this can lead to confusion between your product and the counterfeit product.
Ok, you’re allowed to get angry. But don’t let feeling upset with the situation dictate your next move. Acting out of anger is probably one of the worst things you could do in a situation like this.
There are several steps you can do to protect your company and brand. Here are just five of them: